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repfactor
repfactor

Coaching that knows your deals — not just your calls

Close Confidence on every call. Deal Readiness checklist. Battle cards from your own collateral when a competitor is mentioned. All grounded in your CRM, emails, Slack, and Drive.

Plugs into Gong, Fathom, Granola, Zoom, Teams, Meet — or paste a transcript.

Free plan available · No card required

Get started freeSee pricing

First insight in minutes

From signup to AI coaching in one session

83% of teams with AI saw revenue growth vs. 66% without

Source: Salesforce State of Sales 2025

Reps spend 70% of time on non-selling tasks — repfactor cuts that

Source: Salesforce State of Sales 2025

<60s

Average AI analysis time

15+

Integrations supported

360°

Context from CRM, email, and Slack

See what a coached call looks like

Every call gets an AI scorecard, actionable coaching tips, and full context from your CRM, email, and team chat — automatically.

JD

Discovery Call — Acme Corp

32 min · Zoom · Mar 18, 2026

Analyzed
AI Scorecard79/100
Discovery85+1.5
Objection handling72+0.8
Next steps91+2.1
Rapport building68-0.3

Trends based on your last 10 calls

Coaching Tips
  • Your discovery: 8/10 (up from 6.5 avg). Strong improvement this month — keep leading with open questions.
  • Budget objections appeared in 4 of your last 7 calls. This time you handled it well with the ROI framework at 14:30.
  • In your last call on this deal, Sarah mentioned Q3 budget approval — follow up on that timeline.
360° Context
HHubSpot deal: $24k — Proposal stage
GLast email: Sent pricing deck 2 days ago
SSlack: AE flagged competitor mention
Full transcript, next steps, and CRM sync included

Coaching that drives action

Every tip is specific to your call, prioritized by impact, and comes with a ready-to-use follow-up.

Top Coaching TipHigh priority

Follow up on Q3 budget approval from last call

In your previous call 2 weeks ago, Sarah mentioned waiting for Q3 budget approval. She didn't bring it up this time. Open the next call by asking about the approval status — this is the critical path to closing.

Ready-to-send follow-up:

"Hi Sarah, great catching up today. Quick question — has the Q3 budget approval gone through yet? Happy to send over the business case doc if that helps the internal conversation."

repfactor

Built around how your team sells

Your existing tools. Your existing workflow. AI coaching added on top.

360° Intelligence

CRM, email, Slack, calendar, Drive, OneDrive. Full picture. Smarter insights.

Speed

First insight in minutes. No implementation. No waiting.

Where You Work

Coaching in Slack, Teams, Discord—where reps already work.

Coaching Intelligence

Track your scorecard trends, identify objection patterns, and see how coaching improves over time — per rep, per deal. Every call makes the next one smarter.

repfactor

Built for growth-stage companies

  • 360° context from your CRM, email, and meeting platforms — at a fraction of enterprise cost.
  • Custom playbooks to personalise insights to your sales methodology and objectives.
  • First insight in minutes. Connect your meeting platform and CRM. No implementation project required.

Integrations

Plug-and-play with the tools you already use. Connect your stack. We pull context from CRM, email, and calendar to deliver insights where your team works.

Meeting platforms

Record and sync calls

ZoomTeamsMeetDialpadAircallWebex

Transcript providers

Works with your existing notetaker

GongFathomGranolaAPI

CRM

Deals and pipeline

HubSpotPipedriveSalesforceZoho CRM

Email, calendar & storage

Context for insights

MicrosoftGoogleCalendlyDropbox

Team chat

Coaching where you work

SlackTeamsDiscord

How it works

1

Connect

Your meeting tools, CRM, or transcript provider. Zoom, Gong, Fathom, Granola, HubSpot, Salesforce. One click.

2

Analyze

AI analyzes every call with full context from CRM, email, and prior calls.

3

Act

Insights in Slack, Teams, Discord. Next steps in CRM. Ready-to-send follow-ups.

Get started free

Plans for every stage

Start free. Upgrade when you're ready. All new accounts include a 14-day Pro trial.

Free forever. No credit card required. Start your 14-day Pro trial today.

Enterprise coaching, startup pricing

Sales teams at companies like yours spend $20,000+/year per rep on conversation intelligence. repfactor delivers the same AI coaching — scorecards, deal intelligence, team analytics — starting at $0.

Free

See what AI coaching can do

Free
Start free
  • 3 calls/month shared across your workspace
  • Full AI coaching analysis
  • Manual upload & paste
  • CRM read context
Most Popular

Pro

Coaching that knows your deals

$49/seat/mo

$588/seat billed annually

Get started free

Includes 14-day Pro trial

  • 50 calls/seat/month
  • Close Confidence on every call
  • Deal Readiness checklist
  • Deal Pulse — per-deal momentum view
  • Behind This Coaching panel
  • Auto-sync (Zoom, Teams, Meet, Gong, Fathom, Webex, Dialpad)
  • CRM auto-fill (HubSpot, Pipedrive, Salesforce, Zoho)
  • Unlimited viewer seats
  • Slack, Teams & Discord delivery
  • Weekly digest emails
  • Smart Trackers
  • Personalized rep coaching
  • AI quality validation
  • Post-meeting nudges
  • Data export

Business

Coaching that scales the whole team

$79/seat/mo

$948/seat billed annually

Get started free

Includes 14-day Pro trial

  • 100 calls/seat/month
  • Everything in Pro, plus:
  • Deal Battle Cards
  • Coaching Focus dashboard
  • Methodology overlay (MEDDPICC / BANT / SPICED)
  • Manager dashboards & team metrics
  • Win/loss analysis
  • Custom coaching playbooks
  • Auto-record meetings
  • Outbound webhooks
  • SSO (coming soon)

Need 50+ seats? Contact us for Enterprise pricing

Compare plans

Hover the icon on any feature to learn more.

FeatureFreeProBusiness
Core AI
AI coaching analysis
AI modelStandardAdvancedAdvanced
Monthly calls3/org50/seat100/seat
Call duration limit30 minUnlimitedUnlimited
Integrations
Meeting auto-sync
Transcript providers (Gong, Fathom, Granola, API)
CRM auto-fill
CRM read context
Slack / Teams / Discord
Calendly
Team & Collaboration
Team invites
Viewer seatsUnlimitedUnlimited
Team analytics
Custom playbooks
Deal intelligence
Close Confidence per call
Deal Readiness checklist
Deal Pulse — per-deal rollup
Behind This Coaching panelTruncated
Methodology overlay (MEDDPICC / BANT / SPICED)
Deal Battle Cards
Win/loss analysis
Coaching & Intelligence
Smart Trackers
Weekly digest
Personalized rep coaching
Objection pattern detection
Deal history context
AI quality validation
Post-meeting nudges
Coaching Focus (manager view)
Auto-record meetings

Frequently asked questions

What is repfactor?
AI sales coaching. Connect your tools, add a recording, get 3–5 coaching insights in minutes.
How fast can I get insights?
First insight in minutes. Connect your meeting platform or transcript provider (Zoom, Gong, Fathom, Granola, or paste a transcript) and your CRM (HubSpot, Pipedrive, Salesforce, or Zoho).
What CRMs and tools do you integrate with?
CRM: HubSpot, Pipedrive, Salesforce, Zoho. Meetings: Zoom, Teams, Meet, Webex, Dialpad. Transcript providers: Gong, Fathom, Granola, and more coming soon. Team chat: Slack, Teams, Discord. Plus a universal API for custom integrations and Zapier.
How is repfactor different from enterprise conversation intelligence tools?
repfactor pulls context from your CRM, email, calendar, and team chat to give every call the full picture — not just a transcript. It's built for teams of 5–50 sellers who need enterprise-grade coaching without the enterprise price tag or the 6-month implementation. Free plan, no card required, first insight in minutes.
Do I need to record my calls?
No. repfactor works with any transcript source. If you use Gong, Fathom, or Granola, connect with one click and transcripts flow in automatically. You can also paste transcripts, upload audio files, or push transcripts via our API. Zoom and Teams recordings also work natively. More transcript providers coming soon.
Do I need a work email?
Work email recommended to create a team. Personal emails (Gmail, Yahoo) can create a solo workspace to evaluate.
Do I need a credit card?
No. The Free plan is permanent with no card required. All new accounts start with a 14-day Pro trial so you can experience the product with auto-sync, CRM integration, and team features.
How much does repfactor cost?
repfactor offers a permanent Free plan (3 calls/month), Pro at $39–$49/seat/month, and Business at $59–$79/seat/month. All new signups start with a 14-day Pro trial.
What happens after the trial?
After 14 days, you downgrade to the Free plan automatically—not locked out. You keep 3 calls/month and full AI coaching. Upgrade anytime to restore auto-sync, CRM auto-fill, and team features.
Can I customize the coaching?
Yes. Vertical presets (General, B2B SaaS, home services, professional services, or Other) plus custom instructions on the Business tier.
What AI powers the coaching?
repfactor uses advanced AI models for coaching analysis. All tiers get full AI coaching. Pro and Business plans use a more capable model for deeper, more nuanced insights — especially valuable for complex deals and multi-stakeholder calls.
How is my data secured?
Your data is encrypted at rest and in transit. Each workspace's data is logically isolated. Recordings are stored in encrypted cloud storage. We support PII redaction on Business plans and comply with GDPR, CCPA, and PIPEDA requirements.
Where is my data stored and how long do you keep it?
Data is stored in secure cloud infrastructure with encryption at rest. Free plans retain data for 30 days, Pro for 1 year, and Business plans have unlimited retention. You can export or delete your data at any time from Settings.

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